American Outdoor Brands to Acquire Grilla Grills


Strategic Acquisition Expands AOB Portfolio Into Out of doors Cooking
Diversifies AOB and Drives Development in Out of doors Way of life Class
Expands AOB Direct-to-Client Model Providing
AOB Credit score Facility to be Expanded by $25 million

American Out of doors Manufacturers, Inc. (NASDAQ World Choose: AOUT), an business main supplier of merchandise and equipment for rugged out of doors lovers, right this moment introduced that it has entered into an settlement to amass privately owned Grilla Grills (“Grilla”), a supplier of high-quality, barbecue grills, Wi-Fi-enabled wooden pellet grills, people who smoke, equipment, and modular out of doors kitchens for $27 million in money, or roughly $24 million after factoring sooner or later tax profit ensuing from the asset buy. The acquisition of Grilla will enable American Out of doors Manufacturers to enter the estimated $7 billion, U.S. barbecue grill market with an genuine, direct-to-consumer model that may profit from the corporate’s Dock & Unlock™ technique and drive progress within the firm’s out of doors life-style product class.

The grill market has been rising, with an estimated 9 million grills offered within the U.S. every year, pushed by latest developments towards out of doors cooking. Grilla, based in 2015 by Dave Shidler, Proprietor & President, and Mark Graham, Engineering & Gross sales Supervisor, has generated internet gross sales progress of over 161% previously two years, with a compound annual progress price of roughly 50% during the last 5 years, and calendar 2021 internet gross sales of totaling over $15 million. The corporate has amassed a loyal shopper following, and its merchandise are offered 100% direct-to-consumer on the corporate’s web site, and thru two retail areas in Holland, Michigan and Dallas, Texas.  

Brian Murphy, President and CEO of American Out of doors Manufacturers, stated, “Increasing our out of doors life-style class is a vital part of our long-term strategic plan, and right this moment, we’re excited to welcome Grilla Grills into the American Out of doors household of manufacturers. We’ve got fastidiously looked for acquisitions which are a match for our model lane construction, have loads of runway for future progress, and permit us to leverage the investments we’ve got made in our e-commerce platform by bringing complementary merchandise and shoppers into our model portfolio. By way of its dedication to high quality, innovation, and its prospects, Grilla has developed a extremely revered and genuine model that aligns properly with our core values, and is an ideal match inside our out of doors life-style model providing. We stay up for leveraging our Dock & Unlock™ technique to take Grilla to the following degree by additional increasing its progressive and high-quality product line, broadening its loyal shopper base, and delivering sustainable future progress. 

Dave Shidler, President of Grilla, stated, “We based Grilla Grills over seven years in the past out of a want to offer shoppers with high-quality, progressive grills and distinctive customer support, permitting them to be stars in their very own backyards. As soon as we met the staff at American Outdoor Manufacturers, it shortly turned clear that they share our ardour for innovation, the shopper expertise, and the outside. We’re excited to hitch forces and take Grilla into its subsequent section of progress as a part of the American Out of doors Manufacturers household.”

American Out of doors Manufacturers negotiated straight with the vendor on the transaction, which shall be structured as an asset acquisition, and is anticipated to be instantly accretive to American Out of doors Manufacturers internet gross sales and non-GAAP internet revenue. The transaction is anticipated to be accomplished within the coming days, following the satisfaction of customary closing circumstances. American Out of doors Manufacturers expects to fund the acquisition using a mix of money readily available and availability from the corporate’s current line of credit score. Along with the asset acquisition, TD Financial institution has authorized an modification to the corporate’s present Mortgage and Safety Settlement, rising the capability on the revolving line of credit score from $50 million to $75 million, with no change to the prevailing $15 million accordion function. The modification is anticipated to shut inside the subsequent two weeks.

About American Out of doors Manufacturers, Inc.

American Out of doors Manufacturers, Inc. (NASDAQ World Choose: AOUT) is an business main supplier of outside merchandise and equipment, together with searching, fishing, tenting, taking pictures, and private safety and protection merchandise, for rugged out of doors lovers. The corporate produces progressive, fine quality merchandise beneath its manufacturers Caldwell®; Wheeler®; Tipton®; Frankford Arsenal®; Hooyman®; BOG®; MEAT!; Uncle Henry®; Outdated Timer®; Imperial®; Crimson Hint®; LaserLyte®; Lockdown®; ust®; BUBBA®; and Schrade®. For extra details about all of the manufacturers and merchandise from American Out of doors Manufacturers, Inc., go to www.aob.com.

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About Grilla Grills

Grilla Grills is a Michigan-based, privately owned supplier of high-quality, barbecue grills; Wi-Fi-enabled wooden pellet grills; people who smoke; equipment; and modular out of doors kitchens. Established in 2015, the product of founders within the building and automotive industries, Grilla Grills produces progressive, feature-rich out of doors grills and equipment that incorporate trendy designs, and are constructed from sturdy supplies for longevity and sturdiness. Grilla Grills retains its merchandise well-liked and reasonably priced by promoting on to shoppers, primarily on-line and thru two retail areas in Holland, Michigan and Dallas, Texas. For extra info on the total line of Grilla Grills merchandise, go to www.grillagrills.com.





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