Interview with Marc Vayn, CEO of American Technology Network (ATN)

Q: How did you get into the enterprise of night time imaginative and prescient?

Marc Vayn: I used to be touring abroad and I used to be launched to a number of merchandise that have been out there for import. I gravitated to the night time imaginative and prescient models, as I knew there was a market and there was nothing commercially out there within the States. After a number of years of importing night time imaginative and prescient models, I rapidly realized that importing another person’s merchandise was not the way in which to go and I got down to manufacture my very own. 

Q: What was it about this sector that you as an entrepreneur?

MV: With advances in expertise, there was loads of alternative to supply distinctive merchandise with superior options by no means seen earlier than, modeled after the mobile phone market.

Q: How has the market modified since 1995 when American Technology Network Firm was began?

MV: I based ATN in 1995 ranging from a small area the scale of a storage in Silicon Valley. The primary few years have been troublesome because the area was very area of interest and it was exhausting to get the notice out that Night Vision was out there commercially and never solely to Regulation Enforcement or Army.

Immediately, ATN is a world enterprise with places of work world wide bringing to market leading edge merchandise for the outside and the capturing sports activities trade. ATN has been catapulted right into a market chief and innovator within the Electro-Optics area. We took an enormous danger and it paid off tremendously as our gross sales and demand for our merchandise grew (and proceed to develop) exponentially. 

Q: ATN Good HD Scopes are recognized for being linked by way of Bluetooth and Good IoT (Web of Issues). How has this expertise helped hunters change into higher?

MV: ATN has created a “new method to be exterior” and permits prospects “a brand new method to take pleasure in nature.” ATNs Smart Scopes connect with sensible telephones so the person can see the scene dwell from the shooter’s perspective. This permits coaches/trainers to make use of this expertise as an awesome coaching instrument. You may present new hunters or shooters their errors and educate them on find out how to be higher shooters.

Q: This 12 months ATN opened up the corporate’s first retail retailer in Texas. Please inform us concerning the retailer and why it was necessary to have a brick-and-mortar retailer?

MV: Clients wish to contact and really feel the merchandise. Sadly, sellers can’t inventory all that ATN has to supply. With our retail stores, we’re capable of present prospects your entire line of ATN merchandise, which they will play with and see how they operate and see what sort of utility they provide. This offers a further useful resource for the shopper to collect info and helps them make a extra knowledgeable buying determination.

Q: What are you studying from the direct interplay with prospects within the retail setting?

MV: It’s serving to ATN be taught extra about consumer preferences and the options they wish to see. This permits us to both add by way of a firmware replace or embody within the subsequent technology of merchandise. We’ve got additionally discovered that customer support, whereas typically a misplaced artwork, continues to be a precedence for each buyer and ATN interactions.

Q: How are hunters utilizing the ATN Radar App in a looking scenario? 

MV: That is nonetheless a comparatively new function and suggestions has been restricted. However from what we will see, prospects are embracing this function and its skill to coordinate the looking expertise with their looking teams. Figuring out the place your pals are situated is a vital facet of looking safely and it offers for a wider space to scout and tag, for instance, a sounder of hogs. The group can then maneuver right into a protected capturing place for max impact.

Q: As a Ukrainian, you will have finished an incredible quantity of labor within the final 12 months to make a distinction for the Ukrainian Resistance.  Inform us about your motivation and the work you will have finished to assist Ukrainians defend their homeland.

MV: I’m a US Citizen at the beginning. I used to be raised within the USA and have been right here the overwhelming majority of my life, though I do have Ukrainian heritage. ATN has supported the efforts of Ukrainian resistance by working with nice organizations just like the GORTA Group and GSMSG, offering monetary and product assist for this effort.  

Q: How can our readers make a distinction?

MV: Effectively for one, readers could make a distinction by supporting the businesses which have determined to cease operations in Russia and boycott those which have determined to remain. We see that the individuals of the world are united on this effort, that Ukraine has been unjustly invaded and we must always not tolerate such a aggression in in the present day’s fashionable world. 

Q: What are the following large steps for ATN?

MV: We’re persevering with so as to add extra retail places as we see worth to straight work together with potential prospects. Additionally, we’re gearing as much as launch a number of new merchandise within the coming month. Sadly, I can’t reveal something about them but, as it could spoil the shock. 

Q: What do you want people would ask you in an interview?

MV: My ardour for the outside, particularly crusing. I take pleasure in it tremendously because it offers a way of freedom and journey. I additionally take pleasure in taking individuals crusing with me who’ve by no means sailed earlier than. I like to indicate them the intricacies and what it takes to function and maneuver a sailboat. 

Q: Which product is your go-to whenever you hunt or scout?

MV: It will depend on whether or not I’m looking or tenting. For looking it could be the Thor thermal riflescope. There simply isn’t something like utilizing thermal for looking hogs at night time. It’s an awesome expertise. If I’m tenting with the household then it could be the ODIN thermal viewer. It’s enjoyable to be across the campfire, and when you hear a noise within the woods, you’ll be able to flip it on and see what goes bump-in-the-night. It at all times amazes family and friends, particularly my youngsters. 

ATN Odin
Interview with Marc Vayn, CEO of American Technology Network (ATN) 7

Q: What’s your top-selling merchandise/fan favourite?

MV: Our prime promoting traces are our Flag ships. The X-sight day night riflescopes and the Thor thermal riflescopes.

Q: Inform us concerning the new merchandise you’re releasing this summer season.

MV: We’re at all times innovating and incorporating buyer suggestions, so we’ve a steady pipeline of latest merchandise on the horizon. You might be simply going to have to attend and see!

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