K.O.A. Goes After the Luxury Market

The opposite take is our property Terramor in Bar Harbor, Maine. We noticed folks on the lookout for distinctive methods of experiencing the outside, and never everyone seems to be fascinated by conventional tenting. We at all times felt the place the place Terramor sits, which was a former Okay.O.A. campground, had one thing actually particular about it. We don’t name it glamping. We name it an outside resort. We now have a lodge with meals service. We now have tents with beds, comfy linens and private fireplace rings. Every tent has its personal toilet, which is an enormous distinction.

Like at a resort, we now have quite a lot of actions. We now have these lovely telescopes and we carry folks in to guide stargazing. We now have yoga and Pilates. Our flagship is in Maine, so we do lobster bakes as soon as per week.

Whereas we hadn’t operated within the luxurious house, we felt very assured about our information of out of doors hospitality and knew we may create one thing in Terramor that might resonate. We thought-about a model extension of Okay.O.A., however in the end felt a brand new model made extra sense. The model is so well-known and we’re constructing one thing actually totally different.

Eighty-five p.c of Okay.O.A. enterprise is in R.V.s. When folks see Okay.O.A. campgrounds, they assume R.V. campground. There are not any R.V.s at Terramor. We wished to supply readability for our Okay.O.A. campers. And we wished to achieve an entire new set of people that say, “Okay.O.A. isn’t for me.”

The choice to create a brand new model was additionally tied to cost level. Our common price for a Okay.O.A. tent web site is $42 an evening, an R.V. web site is $55 and a deluxe cabin is $137. The typical price at Terramor is $400 an evening. In a tenting expertise, you’re bringing your individual tools. It’s rustic. You’re not in a mattress. Terramor is corresponding to what you’d see at resort, and we provide resort facilities.

We’ll be able to announce three to 5 new Terramor properties this summer season. After that, I believe we’ll get to the purpose the place we announce one to 2 new resorts a yr.

The entire Terramor properties can have a number of core options together with a central lodge with meals service, a nature-inspired pool, a group-fire expertise, a pavilion and a fenced-in canine space. Our lodging all have personal fireplace rings on the tent, and we provide free firewood. We additionally at the moment are implementing an area for massages at our present property, and that may seemingly prolong to future properties.

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